Tiqqo is a European event platform for organisers who want to sell tickets, understand their audience and keep the operational side of their events connected. It combines ticketing, audience CRM, marketing, scanning and finance in one workflow.
That means Tiqqo is not only a checkout for selling tickets. It is also where you structure ticket types, publish your shop, validate QR tickets, build customer profiles, send campaigns, review reports and manage the financial flow around your events.
What Tiqqo does
Tiqqo helps organisers run the complete ticketing lifecycle:
- Create an event and publish a branded ticket shop.
- Sell paid or free tickets with clear ticket types, releases and capacity limits.
- Use discount codes, access codes, group tickets and personalisation where needed.
- Send order confirmations and event communication.
- Scan QR tickets at the door.
- Build customer profiles from buyers, guests and registrations.
- Segment audiences and send campaigns.
- Review sales, attendance, revenue, refunds, settlements and payouts.
The main idea is that every part uses the same event and audience data. Ticket sales are not treated as a separate spreadsheet that disappears after the event.
Who Tiqqo is built for
Tiqqo is built for event organisers who want more control than a basic ticket shop gives them. That can include festivals, club nights, concerts, conferences, trade shows, sports events, sample sales, pop-ups, private events and community events.
The platform is especially useful when you run more than one event, work with different ticket types, want to build repeat visitors or need a clearer view of customer data and revenue.
Ticketing in Tiqqo
The ticketing layer starts with a branded ticket shop. You can structure sales with ticket types such as Early Bird, Regular, VIP, table tickets, group tickets or timed-entry tickets.
You can also plan sales windows, limit capacity and use discount or access codes for partners, loyal visitors, ambassadors or invite-only flows.
If you want to set up the practical ticket structure first, start with Set up ticket types & releases.
Audience CRM in Tiqqo
Every order, guest and registration can contribute to a customer profile. Instead of seeing a ticket buyer only as one transaction, Tiqqo helps you understand who bought, what they attended and how they relate to future events.
That makes it easier to build useful segments, such as previous attendees, VIP buyers, people who joined a waitlist or customers who attended a specific event type.
Marketing in Tiqqo
Because ticketing and CRM data live together, marketing can be more specific. You can communicate with relevant audiences based on ticket history, event behaviour or segments instead of exporting a list into a separate tool every time.
Use this for announcements, early-bird campaigns, follow-ups, reminders and repeat-event communication.
Scanning and access
On event day, Tiqqo supports QR tickets and scanning so your team can validate entry and keep track of who has checked in. Access control connects back to the same event data, so attendance is part of the event history rather than a separate door list.
Finance and payouts
Tiqqo also keeps the financial side visible. Organisers can review revenue, costs, service fees, refunds, settlements and payout status from the platform.
For pricing, the current standard model is simple: free events have no ticket service fee, and paid tickets use a flat Tiqqo service fee per ticket. Read What does Tiqqo cost? for the current fee model and what to verify before comparing ticketing costs.
What to read next
If this is your first time comparing Tiqqo, continue with Who is Tiqqo for? or What makes Tiqqo different from standard ticketing?.
If you want the practical flow, read How Tiqqo works in practice.