Event CRM

An event CRM that grows with every ticket you sell

The Tiqqo CRM turns ticket buyers into a structured audience. Each ticket sale creates or updates a customer profile, so you can segment buyers, understand behaviour and build long-term relationships.

Customers

Build lasting relationships with your audience through comprehensive customer management and insights.

Complete customer profiles with purchase history and preferences

Detailed customer information
Purchase history tracking
Preference management
Communication logs
Custom fields and tags

What you get

Stop renting your audience from a ticketing silo. With Tiqqo, the customer profile is the source of truth and you keep full ownership.

One customer profile per ticket buyer
Audience segmentation by behaviour and ticket history
Full ownership of your customer and audience data
Profiles update automatically with every new ticket
Use the same data across CRM, marketing and reporting
GDPR-friendly setup for European audiences

Built for organizers like you

Festivals building a yearly fanbase

Track repeat visitors across editions and use segments to plan early-bird sales and loyalty offers.

Conference and B2B organizers

Match attendees to companies, track which sessions sold best and follow up with relevant audiences.

Fashion and retail events

Segment customers by spend or location to invite the right people to sample sales and private events.

Deep dives in this pillar

Pick the topic that matches your question right now.

Full data ownership for European event organizers

With Tiqqo, the organizer is the data owner. Every ticket sold builds a structured customer profile inside the organizer's audience CRM, with a GDPR-aware setup and clean export options, so attendee data is never locked inside a closed ticketing silo.

What is an event CRM?

An event CRM stores customer profiles and ticket history so organizers can understand and re-engage their audience instead of treating each event as a one-off transaction.

Do I own the customer data in Tiqqo?

Yes. Tiqqo is built so organizers keep ownership of their customer and audience data, not the platform.

Can I segment customers for marketing?

Yes. You can build segments based on ticket history, behaviour and profile fields, and use them in email marketing campaigns.

Does the CRM update automatically?

Yes. Each new ticket sale updates the matching customer profile, so segments stay current without manual work.