HomeFeaturesEvent CRM

Audience CRM

Build your audience from every ticket sale.

Tiqqo turns ticket buyers, guests and registrations into structured customer profiles. Recognize repeat visitors, manage guestlists and use your own audience data for segmentation, marketing and reporting.

01 - Customer profiles

Every order becomes a customer profile.

An order is more than revenue. Tiqqo connects ticket buyers, guests and registrations to a profile, so you can see which events someone attended, which tickets they bought and what marketing status applies.

  • Customer profiles from ticket sales and registrations
  • Ticket history and event activity in one place
  • Tags, profile fields and opt-ins available for segmentation
  • Fewer spreadsheets next to your ticketing

02 - Guestlists

Press, partners and VIPs in the same setup.

Guestlists should not live outside your ticketing. Use Tiqqo to organize guests, crew, press or partners separately while keeping their attendance connected to the same event profile.

  • Guest management next to paid tickets
  • Useful for press, partners, VIPs, volunteers and crew
  • Attendance data stays connected to your event
  • Door teams work from the same event setup

03 - Segments

Group your audience by real signals.

Create audience segments based on ticket history, behaviour and profile fields. Find past buyers, guests or specific ticket types without exporting data every time.

  • Segments by ticket type, event history and profile fields
  • Use segments for more relevant email marketing
  • Recognize repeat visitors and warm audiences
  • Use the same data across CRM, marketing and reporting

04 - Data ownership

Your audience data stays yours.

Tiqqo is built for organizers who want to grow their own audience. Customer profiles, opt-ins and segments remain part of your event organization instead of a closed ticketing silo.

  • Organizer-first approach to customer and audience data
  • GDPR-aware setup for European events
  • Marketing status and profiles in one place
  • Data stays useful across multiple events

And more

Details that make an event CRM actually useful.

This page focuses on audience and CRM. These parts connect directly to ticketing, marketing and data ownership in Tiqqo.

01

Faster search

Find buyers, guests or orders through profile and ticket information.

02

Segment-based marketing

Use CRM segments for more relevant event communication.

03

Guest management

Keep paid tickets, guests and invitations in the same event context.

04

Data ownership

Read how Tiqqo approaches customer and audience data for organizers.

05

Ticketing as data source

Every ticket sale feeds the same profile your CRM uses.

06

Reporting context

Use the same customer and event data to understand what works.

Frequently asked questions

The essentials, short.

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An event CRM stores customer profiles, ticket history and audience segments around your events, so buyers and guests are not treated as isolated transactions.

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