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Analytics & reporting

Understand what drives your ticket sales.

Tiqqo's analytics give you a clear view of how each event is performing — from ticket sales and revenue to visitor activity, channel attribution and campaign results. All data stays connected across ticketing, CRM and marketing.

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01 · Event dashboard

Sales, capacity and scans in one overview.

The event dashboard gives you a current view of ticket sales, revenue, capacity usage, guest counts, registrations and scan activity. Follow how the event is filling up before, during and after the door opens.

  • Ticket sales, revenue and capacity per event
  • Guest registrations and scan stats
  • Pageview and visitor tracking on the ticket shop
  • Revenue and conversion indication per ticket type

02 · Organisation reporting

Compare events and track year-on-year results.

Reporting at organisation level lets you compare events, track revenue across the year and understand how different ticket types or event formats perform against each other.

  • Organisation-level reporting across all events
  • Year overview and event comparison
  • Ticket type and revenue breakdown
  • Order and attendee stats by event

03 · Tracking links & attribution

See which channels actually sell tickets.

Create tracking links for each marketing channel, campaign or partner. Tiqqo connects clicks to ticket sales and revenue so you know where buyers came from and which channel earns its spend.

  • Tracking links per channel, campaign or partner
  • Clicks, ticket sales and revenue attributed per link
  • Campaign revenue attribution for email sequences
  • Channel data to guide marketing decisions

04 · Campaign & sequence stats

Marketing performance tied to real event results.

See how your email campaigns and sequences perform — recipients, conversions, revenue and costs — alongside the ticket sales and event activity they influence. No separate reporting tool needed.

  • Campaign stats: recipients, delivered, conversions
  • Sequence metrics: steps, revenue and costs
  • Campaign results connected to ticket orders
  • Reporting stays in the same platform as the send

Connected to the full platform

Analytics powered by real event data.

Every metric in Tiqqo analytics comes from the same data your ticketing, CRM and marketing run on — no import, no sync, no gap.

01

Ticketing

Ticket sales and capacity data feed directly into your analytics.

02

Audience CRM

Visitor profiles and attendance history enrich your event reporting.

03

Marketing

Campaign and sequence performance shows alongside ticket revenue.

04

Payments

Revenue and settlement data appears in your event finance view.

05

Personalisation

Visitor details and personalisation completion show in event stats.

06

Tracking links

Channel attribution data connects to ticket sales and revenue.

Frequently asked questions

Analytics, explained.

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The event dashboard shows ticket sales, revenue, capacity usage, guest registrations, scan activity and visitor stats for your ticket shop — all connected to the same event data.

One platform · Every event

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Une plateforme · Chaque événement

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