Event campaigns help you communicate with people connected to an event. Because Tiqqo combines ticketing and audience data, campaigns can be planned around real event activity instead of exported spreadsheets.
Use campaigns for relevant updates, not every message you might want to send.
Common campaign use cases
Event campaigns can support:
- Practical event updates.
- Line-up or programme announcements.
- Last-ticket reminders.
- Personalisation reminders.
- Pre-event arrival information.
- Post-event follow-up.
Keep transactional emails and campaigns separate. A ticket delivery email should not be replaced by a marketing campaign.
Choose the audience carefully
Before sending, decide who should receive the campaign. The audience might be all ticket holders, buyers of a specific ticket type, previous customers, guests or people who still need to complete a step.
Relevant targeting protects the relationship with your audience.
Write one clear message
Each campaign should have one main purpose. If you combine too many announcements, buyers may miss the important action.
Use a clear subject line, concise body copy and a direct call to action.
Review before sending
Before launch, check audience size, event details, links, sender identity and timing. For larger campaigns, send a test first and get another team member to review it.