Event date, time and venue details tell buyers what they are buying and tell your team how to prepare the event operation. Add them early, then review them again before publishing.
These details can appear in ticket shops, tickets, emails, calendar expectations, scanner context and support conversations.
Add the event schedule
Add the start and end date or time that match the real visitor experience. For a simple evening event, this can be one start time and one end time. For a longer event, use a date range that buyers can understand without needing extra explanation.
If doors open before the programme starts, decide where that belongs. The event start time should not confuse buyers about arrival, entry or the actual programme.
Add venue and location details
Use the venue name and address buyers should see. Make sure spelling and formatting match the venue's own communication where possible.
For events with a secret location, multiple venues or later location announcement, keep the public wording clear and avoid publishing placeholder details that will create support work later.
Check the effect on tickets and communication
Schedule details influence more than the event page. They can affect:
- Ticket buyer expectations.
- Confirmation and reminder emails.
- Guest invitations.
- Calendar and travel planning.
- Scanner team context.
- Refund and support questions.
If your event has multiple sessions, time slots or recurring dates, decide whether those should be separate events, separate ticket types or another setup before publishing.
Review before going live
Before the ticket shop goes live, ask someone else on the team to check the public date, time and location. Small mistakes here are expensive because buyers copy them into their own plans.
After the schedule is correct, continue with Customize your event page and ticket shop settings.