A sales window decides when a ticket type is available in your ticket shop. In Tiqqo, the practical controls are the ticket's sale start date, sale end date and sale status. Use them together to run early-bird, regular, VIP or last-minute releases without editing the public shop every day.
The cleanest setup is to plan ticket windows before you announce sales. That gives your team one timeline to check, and it prevents buyers from seeing two ticket types that should not be available at the same time.
Before you start
Create the ticket types first. A window works best when each ticket type already has a clear name, price and capacity.
Map your release timeline
Start with the buying journey, not the settings screen. Write down the ticket waves in the order a buyer should see them.
- Early Bird: opens when the campaign starts and closes when the limited allocation is gone or when the launch period ends.
- Regular: opens after Early Bird and normally stays live until the final week.
- Door or Late: optional, higher price, useful when you want a final public option.
- VIP or partner tickets: often run in parallel, but with their own limits and audience.
Avoid overlapping tickets that mean the same thing. If Early Bird and Regular are both public at the same time, buyers will choose the cheaper one and your release strategy loses its purpose.
Set the sale start and end
Open the ticket type and go to its pricing or availability settings. Set the Sale start to the moment the ticket should become visible for sale, and set the Sale end to the moment that release should stop.
Use exact dates and times for campaign launches. For example:
- Early Bird starts Monday at 10:00 and ends Friday at 23:59.
- Regular starts Saturday at 00:00 and ends on the event day.
- VIP starts at the same time as Regular but ends earlier when your team needs guest details.
If you leave long gaps between windows, buyers may land in an empty shop. If you overlap windows, check whether that is intentional.
Combine timing with capacity
Dates control when a release is available. Capacity controls how many tickets can be sold inside that window. Most early-bird setups need both.
Set a small capacity for the first wave, then let the next ticket type carry the larger public sale. This keeps urgency real without risking the total event capacity. If Early Bird sells out before its end date, buyers should see the next available option if that option is already allowed to sell.
For high-demand launches, use capacity as the main guardrail and dates as the campaign structure. For lower-demand events, dates are often enough.
Check the shop before launch
Use the shop preview before announcing a release. Confirm three things:
- The correct ticket type is visible.
- The price and fee display match the campaign promise.
- Sold-out or future tickets do not create confusion.
Run this check again after every major release change. It is faster than fixing questions from buyers after the public link is shared.
Common mistakes
Do not use one long sale window for every ticket type if the tickets represent different phases. That creates a public list of options instead of a controlled release plan.
Do not rely on names alone. A ticket called "Early Bird" still needs a real end date or capacity limit.
Do not forget private tickets. If a partner or VIP ticket should not be public, keep it separate from the main release timeline and use a controlled link or code flow.
What's next
After your windows are set, review capacity per ticket type. Capacity decides what happens when demand is higher than expected, and it is the second half of a strong release strategy.