Discount codes help you give a specific audience a different offer without changing the public ticket price. Use them for partners, loyal buyers, ambassadors, sponsors, internal teams or a controlled last-minute push.
In Tiqqo, a code can be a fixed amount discount or a percentage discount. You can also limit where it applies, set an expiry date and cap how many times it can be redeemed.
Before you start
Decide whether the code is meant to lower the price, control access to a specific ticket, or both. If a ticket should be completely private, use a private ticket or hidden-link flow instead of only relying on a discount.
Create the campaign
Open the discount area and create a new campaign. Give it an internal campaign name that your team will still understand later, such as "Partner launch May" or "VIP community 20 percent".
Then create the public code buyers will enter or receive in a link. Keep codes short and readable. Tiqqo supports letters, numbers, underscores and dashes, with a short maximum length so codes stay easy to type.
Good examples:
PARTNER10EARLYBIRDVIP_2026CREW-25
Avoid codes that look too similar, such as VIP10 and V1P10.
Choose the discount type
Use a fixed amount discount when the ticket price is stable and you want exact control over margin. For example, a 5 euro discount on a 35 euro ticket.
Use a percentage discount when the same code may apply to tickets with different prices. For example, 20 percent off Regular and VIP tickets.
Check the final buyer price in the shop preview. A percentage discount can become larger than expected when applied to higher-priced tickets.
Limit the code to an event or ticket
A code can apply broadly, but most campaigns should be limited.
Limit by event when the code belongs to one campaign or edition. Limit by ticket type when only one tier should accept the code, such as VIP, partner tickets or a final release.
This keeps old codes from being used in the wrong place and makes reporting cleaner. If your team runs many campaigns, use a naming pattern that includes the partner or audience.
Add expiry and redemption limits
An expiry date closes the offer automatically. Use it when the campaign is tied to a launch moment, partner newsletter or final sale period.
A redemption limit controls how many times a code can be used. Use it for:
- sponsor allocations;
- small community drops;
- influencer codes;
- internal staff or crew tickets;
- private offers with limited budget.
Set the redemption limit before sharing the code. Changing it after orders come in can confuse campaign reporting.
Share the code
You can share the code as plain text, or append it to the event URL as a query parameter:
?code=PARTNER10
Use coded links for email, partner newsletters and ads. They reduce typing mistakes and make the buyer journey clearer.
Track performance
After launch, review how often each code was used. Look at redemptions, revenue and the ticket types connected to the orders. A code with many redemptions but low net revenue may need a smaller discount or tighter limits next time.
Common mistake
Do not create one generic code for every partner. If all partners share the same code, you cannot see which audience performed best. Give every important partner or channel its own code.
What's next
If your campaign is built around teams, tables or friend groups, consider group tickets instead of a discount code. A code changes price; a group ticket changes the buying structure.