Ticket types are the building blocks of every event you sell on Tiqqo. A ticket type defines what someone is buying: its name, price, capacity and what it grants access to. A release decides when that ticket type is available for sale. Most events use two to four ticket types, chained so one wave closes when the next one opens.
In this guide we build a typical three-wave structure: Early Bird, Regular and Door. By the end you will know how to schedule waves, set caps and avoid the pricing mistake organisers most often make.
Before you start
You need an event in draft. If you have not created one yet, start with your first event first. That usually takes about five minutes.
Create a ticket type
From your event dashboard, open the Tickets tab. You will see an empty list with a single Add ticket type button. Click it to open the editor.
- Name and description: use the name buyers will see. "Early Bird" is clearer than "EB". Add a short description if something specific is included, such as a free drink.
- Price: set the gross price your buyer pays. Tiqqo fees are shown separately and transparently at checkout.
- Capacity: set the maximum number of tickets for this type, or leave it empty to share the event's overall capacity.
- Save: the ticket type is created in draft. It will not show in your shop until a release is published for it.
Schedule releases
A release is a sales window for a ticket type. The same ticket type can have multiple releases at different times or prices, but the cleanest Early Bird structure is usually separate ticket types with clear caps.
Single release
For one-off events or VIP tickets that go on sale immediately, one release is enough. Open the ticket type, choose Add release and set it to go on sale now. The ticket type appears in your shop when the event is published.
Chained releases
For early-bird pricing, set up two ticket types, such as Early Bird and Regular, and let them use the same overall event capacity. Configure the Early Bird release to close when it sells out, and the Regular release to open after the previous release closes.
- Buyers see the active release. Earlier waves can remain visible as sold out.
- If you cancel an Early Bird order after the wave has ended, that capacity should return at the current price, not the old Early Bird price.
- You can manually reopen a release when capacity changes, for example after expanding the venue setup.
Common mistake
Do not reuse the same release across ticket types to save time. Each release should belong to one ticket type, so sales history, limits and buyer messaging stay clear.
Manage capacity
You can set capacity at three levels:
- Event capacity: the venue or event maximum. No ticket type can sell past this.
- Ticket type capacity: caps a specific tier, for example 50 VIP tickets.
- Release capacity: limits one wave, for example the first 100 Early Birds.
Caps cascade. If Early Bird has 100 tickets and Regular has 400, you are capped at 500 across those two tiers, but never past the event capacity. Use the event capacity as the ceiling and let ticket types compete inside it.
Publish and test
Once ticket types and releases are configured, publish the event. Always run a test order before sharing the public ticket shop.
- Open the shop preview link from the event dashboard.
- Check the active ticket wave and confirm the visible price, fee and availability text.
- Verify the confirmation email so buyers receive the right ticket and organiser notifications land where your team expects them.
What's next
You now have the foundation. Most events go further by adding discount codes for partners, group tickets for friend packs or tables, and personalisation when you need to know exactly who is attending.