Bulk codes are useful when every recipient needs a separate code. Instead of sharing one public discount code, you can prepare unique codes for partners, VIPs, contests, ambassadors or private access.
Unique codes make campaigns easier to control and review.
Use bulk codes when one shared code is too broad
A shared code is simple, but it can spread beyond the intended audience. Unique codes are better when:
- Each code should be used once or a limited number of times.
- Partners need their own allocation.
- You want cleaner campaign attribution.
- You are giving private access to a limited audience.
- You want to reduce uncontrolled sharing.
Plan the code batch first
Before generating codes, decide:
- The number of codes needed.
- Whether codes give a discount, access, or both.
- The ticket types the codes should apply to.
- Usage limits.
- Expiry date.
- Naming convention for internal tracking.
Do this before sending codes to partners. Changing rules after distribution creates support work.
Keep exports and ownership clear
If you export codes for partners or team members, keep a record of who received which batch. That helps when buyers ask questions and when you compare campaign performance later.
Do not put sensitive buyer data into code names. Use internal labels that are useful without exposing personal information.
Review results after launch
Bulk codes are only useful if you review what happened. Compare code usage with ticket sales, revenue, partner activity and remaining allocation.
For the basic setup, read Create discount & access codes.