Tiqqo works as a connected event workflow. You create an event, configure how tickets should sell, publish a ticket shop, receive orders, scan entry, build audience data, send campaigns, review reports and request payouts from available balance.
The value is not only that each step exists. The value is that the steps use the same event, order and customer data.
1. Create your event
Start by creating the event itself: name, date, location, branding, capacity and practical event settings.
At this stage, the event can stay in draft while you prepare the ticket structure and shop experience.
2. Configure ticket types and releases
Ticket types define what buyers can purchase. A simple event may only need one ticket type. A more advanced event can use Early Bird, Regular, VIP, group tickets, timed entry or partner allocations.
Releases and sales windows decide when those ticket types are available. If you are setting this up for the first time, read Set up ticket types & releases.
3. Add capacity, codes and group options
Capacity controls prevent overselling. You can work with event-level limits, ticket-type limits and order limits depending on the sales strategy.
Discount and access codes let you create controlled offers without changing the public ticket price. Group tickets help when one buyer should arrange access for multiple people.
4. Publish the ticket shop
When the setup is ready, publish the ticket shop. Buyers can select tickets, complete checkout and receive confirmation.
Your ticket shop should be clear enough for buyers and structured enough for your team to report on later.
5. Buyers pay and receive tickets
Paid ticket orders go through the payment flow. Free tickets can still create registrations or guest access without a ticket service fee.
After checkout, buyers receive order communication and scannable tickets. Those tickets are connected to the order, customer and event.
6. Scan access at the door
On event day, your team validates QR tickets. Scanning helps prevent duplicate entry and gives your team a live operational view of who has checked in.
Access data is useful after the event too, because attendance can become part of the customer history.
7. Build CRM profiles automatically
As orders, guests and registrations come in, Tiqqo can build customer profiles around the audience. A profile can connect ticket history, event participation and marketing status.
This is where Tiqqo starts to differ from a simple ticket shop: the sale becomes part of a longer audience relationship.
8. Run campaigns from the same data
Marketing can use audience segments based on real ticketing data. You can communicate with previous attendees, a specific ticket type, a waitlist, VIP buyers or people who need a reminder.
This reduces the need to move lists between disconnected tools.
9. Review reports
During and after sales, reporting helps you understand revenue, ticket performance, capacity, campaign activity and attendance.
For growing organisers, these insights are useful for pricing the next release, planning the next edition or deciding which audience to contact first.
10. Request payouts
The finance flow depends on settled payments, available balance, refunds, verification and bank processing. Tiqqo helps organisers see the status and request payouts from available balance when the conditions are met.
For details, read How do payouts work in Tiqqo?.
What this means in practice
Tiqqo reduces the distance between ticket sales, customer data, marketing, door operations and finance. Instead of rebuilding context in separate tools, the event workflow stays connected from setup to follow-up.